Fana. It's a name both feminine and luxurious - yet simple. An appropriate choice since those are the very attributes founder Bobby Jain strives to incorporate in every design. Jain grew up in a family of jewelers. His great grandfather passed down a love for graceful jewelry creations to his son, grandson and ultimately Bobby. As the great grandson in a family of jewelry designers, Bobby grew up watching the Jain men craft elegant designs for sophisticated clients. And he noticed one important thing early on: women didn't want to wait until evening or special events to wear their favorite jewels. So when it came his turn to fashion fine jewelry, Bobby set a slightly different goal from that of his forefathers. He would create fine jewelry that women could wear every day. Thus Fana was born.